How NRPR Group Can Help You Succeed
NRPR Group can help you succeed by working closely with your CEO, marketing teams, and other executives to develop messaging that will attract the attention of media and influencers.
NRPR Group can help you succeed by generating new sales leads, shortening sales cycles, building credibility, and trust based on the quality of the information shared.
NRPR Group can help you succeed by helping to gain the trust of key audiences so that they will look at you and your company as a leader, who can solve their specific problem, and then be interested in doing business with you.
NRPR Group can help you succeed by resuscitating a brand and increasing its lifespan by showcasing the positive and managing messages. A good PR strategy will not replace other ills such as poor customer service, a low-quality product, or even worse, unethical behavior.
NRPR Group can help you succeed because we are ethical professionals who know how to manage the expectations of clients and influencers to deliver what both need.
NRPR Group can help you succeed by measuring and reporting the impact of coverage received based on exposure, ad value, engagement, visits to your website, and lead generation.
What is PR?
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” as stated by the Public Relations Society of America (PRSA). Simply put, public relations is about building relationships with influential people who can aid in communicating clear and relevant messages to key audiences to support an organization or thought leader in meeting their business objectives.
Public relations is about building relationships. NRPR builds relationships with our clients as well as journalists, bloggers, analysts, and influencers who can communicate with users, investors, and other key audiences.
Public relations firms use influencers. Influencers or authorities in a specific field share your brand and product stories via traditional and social media channels. They can have a significant impact on the decisions of their followers for the benefit of your brand.
What does a PR agency do?
A PR agency works with clients to help them to develop and share press and influencer-specific messaging and examples with press and influencers to tell your story in ways that meet the needs of target media and their audiences. These messages can include press releases, whitepapers, bylined articles, PowerPoints, videos, social media posts, and more.
An agency sets up meetings for clients with members of the press and prepares them for these meetings by arming them with the necessary information, statistics, user stories, and know-how to stay on point. NRPR helps clients to compile answers to the types of questions a reporter is likely to ask, developing key points, tying the news to industry trends, designing a PowerPoint and supporting materials, and having information available about the reporter of the publication, its viewpoint, and its audience.
A good agency follows up with the reporter to make sure they received everything they needed to put together their story.
A good PR agency works hard to help clients meet their goals by helping them to draw positive attention for the things they do and what makes them and their products uniquely qualified to solve problems for their customers.
Public Relations in Marketing
Public Relations and Marketing teams in an organization need to work together as part of an integrated communications strategy.
PR and marketing are not the same thing. Public Relations is broader than marketing and extends beyond product or service promotion.
PR pros support marketing in developing content for email marketing and repurposing content across whitepapers and blogs.
PR and marketing are a partnership with a shared goal of increasing brand awareness.
Both PR and Marketing must cooperate on shared brand strategy goals and how to achieve those goals. Elements of the strategy include messaging, events, media relations, social media, and inbound marketing tactics of attracting attention to and interaction with the website, social media, and chats.
How to Choose a top PR firm
When choosing a PR firm, find out if it meets the following criteria:
An understanding of what is and isn’t news in the eyes of editorial decision-makers
A company’s CEO may have one idea of what constitutes news about their company; news editors aren’t always going to see eye-to-eye with them. It’s the PR professional’s job to be able to find the topic that will satisfy both parties.
Knowledge of your industry and the media covering the industry and your competitors
Agencies can be hungry for clients and be willing to take on a client without being honest about their expertise and extent of relationships with media who cover the client’s space. Agency teams need to know individual reporters and journalists’ niches and specific areas of coverage and which topics fall within their purview. Be sure you’re asking for examples of who they’ve placed stories with and ensure those are people you also want to target.
Willingness to take the time to learn about your company
Some agencies want to jump right into drafting and pitching a press release without taking the time to learn all they can about your company, executives, products, and how your products help users in order to craft clear messaging for their client. If they can’t tell your story clearly, they can’t pitch your story clearly. Ensure your agency knows how to develop messaging and can demonstrate they understand your company before you work with them.
Understanding of the news cycle
PR pros must know when the right time is to reach out. They also understand the news cycle, which dictates how and when to pitch a story to editors and producers who learn which PR sources can be trusted to bring them an interesting, useful story. If they can’t advise on strategic timing, you should not work with them.
Senior staff involvement in serving your account
At some agencies, the majority of work is done by account coordinators and not by the CEO or the vice president of the company. Agencies with this strategy are not taking advantage of senior talent and instead are giving clients junior support, making clients feel like they are not being supported and not receiving the proper strategic advice. Do not work with an agency if you are not getting C-level or VP-level support on strategic initiatives.
WHAT WE DO
- Proactive Media Pitching
- Announcement Planning
- Corporate and Product Launch Planning
- Strategic Press Release and Media Alert Development
- Analyst & Influencer Relations
- Corporate & Product Launches
- Event Publicity & Guest List Management
- Red Carpet Management, Strategy, and Assistance
- Thought Leadership Development: Specializing in CEOs & Talent
- Executive Media Training
- Tech PR
- Crisis Management
- Digital Marketing
- Social Media
- Website Messaging Development
- Trend Commentary
- Award and Speaking Opportunities
Focus NRPR Group Industries for PR
- consumer tech
- fintech
- health tech
- enterprise
- mobile
- digital entertainment
- lifestyle
- sports
- consumer products industries