Despite Industry Shifts and AI Advances, NRPR Continues to Thrive, Setting New Standards in Strategy and Innovation 

NRPR Group Inc. (NRPR), an award-winning, full-service public relations and creative marketing agency that is radically committed to reshaping and elevating the PR industry, proudly marks its 10th year of empowering brands and redefining industry norms. Founded and led by CEO, Nicole Rodrigues, NRPR Group has defied odds and emerged as a leader in an era where AI threatens traditional PR and marketing roles. Despite shortcuts and quick solutions being prevalent in the minds of brands and customers, NRPR stands firm in its commitment to strategic brilliance and thoughtful execution, knowing that true success in building brands and their reputations comes from authenticity and passion.

In an environment where female-owned businesses often struggle to stay afloat, NRPR not only survives but thrives, cementing its position as a leader in the industry. According to a blog post on SCORE.org titled ‘State of Women Entrepreneurs,’ “49% of businesses owned by women were 0-5 years old (vs. 52% on average).” This statistic underscores NRPR’s longevity, doubling the average lifespan of a female-owned business.

As NRPR commemorates its milestone ten-year anniversary in 2024, its enduring excellence in PR and marketing shines bright. Offering a comprehensive range of services, the agency continues to cater to a diverse clientele, spanning industries such as technology, entertainment, healthcare, gaming, and web3 innovation. 

“Our milestone ten-year anniversary is something I’m so proud of and  I’m thrilled to have led and experienced such a powerful evolution,” said Nicole Rodrigues, NRPR’s CEO and founder. “In an industry characterized by constant change, our team’s ability to adapt and innovate has been our cornerstone. As we reflect on a decade of navigating change and seizing opportunities, I’m immensely grateful for the collaborative spirit that defines NRPR.”

The agency and its founder also added several new award wins over the years, including: 

  • Awarded The Best of Beverly Hills Awards for Public Relations Firm (2024)
  • Awarded the Gold Stevie award in the “PR Innovation of the Year” category (2022)
  • Awarded the Platinum Hermes Creative Award in the “Strategic Campaigns | Public Relations & Comms | Live or Virtual Event” category (2022)
  • Secured the #19 spot on the LA Business Journal’s “Top PR Firms” List (as the only firm in the Top 20 without any investors or partners) (2022)
  • Awarded a Gold win for “Advertising Agency of the Year” by PR World (2020) 
  • Named one of “The 30 Most Innovative Companies to Watch” by Insights Success (2019)