What I’ve Learned My First Month of Working in PR
Working in the midst of a global pandemic is stressful. Working from home can be stressful. Starting your first job post-college, while working from home, brings on its own set of challenges. Beginning any job comes with a learning curve. It’s natural and expected and takes time to understand the way your new company works. Here are a few things I’ve learned in my first month of working in PR at NRPR Group.
Communication is key
While I knew about the importance of communication before this job, working at NRPR has reinforced how important communication really is. Working at an agency means you need to understand the marketing strategies of each client you are working with and their underlying goals and values. Check in with other team members who have been working with the clients, they’ll be able to help you. You just need to speak up and communicate what you need or want to know. There is nothing wrong with asking for help.
Study Your Clients
Along with communicating with your team about what you need, take the time and really study your clients. Look at their social media accounts and their website. Research the CEO and higher ups of the company. Find trends in their content, colors they use, study their syntax. This way, you’ll be familiar with the clients before talking with them and understand their brand more.
An added hint? Take notes on what you find while evaluating the clients to help you notice the trends you find.
Take Notes
The transition period at a new job often means there will be countless meetings. Meetings to meet your clients, meetings with your boss. Taking notes will allow you to process all the information at your own time and pace. If you are trying to do something new, you'll be able to come back to the notes you took and see the walkthrough you learned about previously. These notes will come in handy and you’ll be glad you took them.
Give Yourself Leeway If You Don’t Get Something Right, Right Away
I know it’s easier said than done, but giving yourself space to get things wrong and do assignments incorrectly is how you learn. Maybe a project wasn’t explained fully or you have to do extra research before beginning a project or you just do something completely wrong, that’s okay. Don’t be so hard on yourself. Starting a new job can be stressful and not everything will go your way the first time around. This is part of being in the workforce.
At the end of the day, starting a new job will come with pressure. However, you should be proud of yourself for getting the position and take a moment to let that sink in. You proved yourself in the interview process, and now it’s time to prove yourself through the work you produce and submit. Make your company glad they hired you and make a difference!
Samantha is a PR and Marketing Assistant at NRPR Group.
NRPR Celebrates its 6th Anniversary
Congratulations to NRPR Group on its 6th anniversary today! It is an exciting time to be celebrating, even in the midst of a pandemic. We have seen continuous growth throughout the years, and continue to see it even given the climate of the world right now.
Looking back on the last six years, Nicole had a “five-year plan,” which has far exceeded her expectations. She states that, “I am happy to say that we have surpassed so many of the goals I originally set and continue to serve clients with new services such as video and production.” NRPR has had the opportunity to work with over 80 clients throughout the years and this number continues to grow.
Here is NRPR throughout the years:
NRPR Group launched in 2014 and slowly began celebrating new and exciting milestones. The first one being in 2015 with the win of the “Gold in the Bulldog Reporter” Award in the New Agency of the Year Category. Following this win in 2016, NRPR received a “Silver Video of the Year award” for its PRactical Guide to Publicity video series, hosted by our CEO, Nicole Rodrigues. It was also featured on YouTube as an 11-part series, created to teach CEOs and CMOs the true benefits of strategic Public Relations.
2017 came and went with more exciting news. NRPR saw continuous success, which was emphasized through being honored with a “Beverly Hills Small Business Excellence” Award for Public Relations. This was the second year in a row that NRPR had won this award. Two years of continuous recognition for the impact the company was making on the PR industry.
As 2018 rolled around, the team was expanding and NRPR opened an office in Las Vegas. This was a strategic decision as NRPR wanted to be closer to tech companies, in addition to increasing awareness of the Young Dreamers Foundation within schools in other states. This foundation is to reach young adults and give them the tools needed for success in the future.
WIth the continued goal of making a difference, the Beverly Hills brand was launched in 2019. This brand was meant to help build excitement around the release of Nicole’s book, Beverly Hills Boss. The book was released in February of 2020. Simultaneously, NRPR specialized in branded content, launched commercials, corporate videos, and a YouTube series.
NRPR group is excited to see more growth and change over the next 6+ years. It will continue making a difference in the PR world and help our clients get to where they want to be.
Why Twitter is a Good Corporate Role Model for Doing Good
There are many different ways for a company to perform good corporate social responsibility (CSR). The benefits of good CSR programs can drive a company to do well while also doing good for its community or in the world. This “good” includes helping people through community involvement or helping the planet through environmental action. Ideally, this CSR will come through philantropoies, engaging in community building activities and responding to social issues both locally and globally.
Now, more than ever, journalists are looking for companies using their platform for good. Twitter is one to look out for. Below you will find a list of how they are performing good CSR during the times of a global pandemic.
Partnering with Organizations
Twitter partnered with The Center for Safe Internet Pharmacies (CSIP) to support the #RecoveryMovement. With the Shelter in Place and places around the world closed, individuals in recovery or currently battling substance abuse are taking a hard hit during these times. This hashtag shows solidarity with those facing this internal battle and provides resources to help them get past this hard time.
Twitter also partnered with the World Health Organization (WHO) on April 7, 2020, to help answer the questions people were posing on Twitter. According to their tweet, over six million questions had been tweeted within a few weeks about the Coronavirus. To answer these questions, they retweeted an answer from the WHO Twitter page and wrote the question associated with it.
Donating to Affected Organizations
Twitter said it best. “Right now, every journalist is a COVID-19 journalist.” Twitter donated one million dollars to the “Protect Journalists and the International Women’s Media Foundation.” As the economic distress of the country continues to worsen, Twitter’s hope with this donation is to help the employees of this organization stay employed. It is also helping to advocate for journalists during this time. “Their shared efforts to advocate for the rights of vulnerable reporters and to guarantee an equal share of voice for women in the industry has never been more relevant or important,” Twitter states.
Matching Donations
Not only is Twitter making donations to organizations, but it is also encouraging its employees to do the same. Twitter started a “COVID-19 campaign” which stated that every employee who donates to an organization relating to COVID-19 effort, would be matched up to $2,000 per donation, per employee. There are approximately 4,900 employees of Twitter, which means if every employee donated $2,000, the employees themselves would be donating approximately $9,800,000. With Twitter's COVID-19 campaign, they would be donating up to $19,600,000 as a company.
Keeping Employees Safe
Twitter recently announced that employees will no longer have to return to the office to work after their offices open. Working from home permanently will be an option. They are quickly adapting to the times and are the first company to make this kind of change. Even when their offices reopen, it will be up to the individual employee whether or not they want to return. In addition to this, they have announced that all offices will be closed until at least September 2020 and no company events will be held for the rest of the year.
Samantha is a Marketing and PR Assistant at NRPR Group.