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May 24, 2017



If you’re an athlete, you’ve probably heard that old saying, “Teamwork makes the dream work.” Or maybe something like, “There’s no ‘I’ in team.” However, these expressions extend far beyond the fields and into the office, and they’re words we live by here at NRPR Group.

In sports, these mantras mean that you can’t win without the support of your teammates. Each player must work together to achieve the common goal of putting the ball in the end zone (or in the net, or in the hole). So how does this relate to public relations? Every employee, a.k.a. teammate, must work together to support their client and achieve the common goal of delivering on our word.

I’ll be honest: I don’t know everything there is to know about public relations. My background is deeply rooted in social media, so when I switched into the realm of PR I knew I would have questions. Fortunately, I have a supportive team and coach in my colleagues and Nicole. I know that I can always lean over and ask a question if I am not sure about something.

NRPR Group promotes an open line of communication. All companies should. This encourages employees to speak up, ask questions, and strategize how they’re collectively going to get the ball in the end zone…I mean, how they’re going to achieve their goals and deliver for clients.

NRPR Group’s founder and CEO, Nicole Rodrigues (she puts the “NR” in NRPR), comes from an athletic background. Having been an Oakland Raiderette (the cheer squad for the Oakland Raiders), she knows a thing or two about teamwork. This is why she runs our company like a football team. She is our head coach, we have a “defensive coach” who helps strategize how to deal with client issues and crisis, and of course we’re the “teammates” who must work together to achieve our goals. As crazy as it sounds, this strategy works.

I’m sure we’ve all worked for companies in the past that don’t necessarily follow this mantra or have a plan in place that allows employees to ask questions or seek the help they need. Or maybe employees simply don’t feel comfortable asking questions out of fear they will look “stupid” (for lack of a better term).  Now let me ask you this: How stupid would a CEO feel if their employees are making simple mistakes because they don’t have the resources available to get the help they need? Exactly. At the end of the day, your colleagues are your team. Any successful company should see the value in teamwork and treat it as such. Whether you’re an all-star QB trying to get that ball in the end zone, or a spot-pitcher working to secure press, you should feel comfortable knowing that your colleagues ‘got yo back!’ He shoots, he scores! He pitches, they’re in Forbes!

So there you have it! Just a few of the many reasons we here at NRPR Group love our team and love working to help one another. But enough from us… we want to hear from you! What do you love about your colleagues, and how have you been there to help someone in need? Let us know in the comments below and stay up-to-date with the latest and greatest news from NRPR Group by signing up for our bi-monthly newsletter, HUSTLE WITH A CONSCIENCE!

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