Aug 23, 2017

You’ve Earned Great Coverage… Now Show It Off!

IMG_7934

This article originally appeared on Rescue A CEO Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end

Read More

Mar 1, 2017

LOOKING BACK: ONE YEAR ANNIVERSARY OF PRACTICAL GUIDE TO PUBLICITY

IMG_1133

It’s hard to believe it’s been one year since Team NRPR launched its video series, PRactical Guide to Publicity. Hosted by none other than our fearless founder and CEO, Nicole Rodrigues, the series was created to help teach C-Level executives, particularly CEOs and CMOs, the true benefits of strategic PR. Since these executives are often

Read More

Oct 5, 2016

The Importance of Social Media Cross-Promotion

IMG_6871

At NRPR Group, we follow a simple equation: If you have a business / brand, then you should be active on social media. After all, social media is one of the most convenient, ubiquitous, inexpensive and useful forms of marketing, and most likely, any person you would want to reach will be there, too. The

Read More

May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

IMG_0123

These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

Read More