Jan 18, 2017

Get Ready for Your Close-Up: Facebook Live

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3…2…1…LIVE! If you live in any metropolitan area, chances are you’ve seen the billboards around town promoting Facebook’s semi-new live-streaming function, sensibly named Facebook Live. If you’re like me (and the rest of the world), you probably saw this update and did a quick, “*sigh* not another update to keep up with!” However, this feature

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Oct 5, 2016

The Importance of Social Media Cross-Promotion

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At NRPR Group, we follow a simple equation: If you have a business / brand, then you should be active on social media. After all, social media is one of the most convenient, ubiquitous, inexpensive and useful forms of marketing, and most likely, any person you would want to reach will be there, too. The

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Aug 10, 2016

Best PRactices: Tips for Running a Successful Blog

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At NRPR Group, we value two key practices in establishing yourself as a brand: thoughtful exposure and, on the social side, being everywhere that potential clients and competitors might be. From having a great online presence through your website and social media pages, to regularly releasing insightful thought leadership pieces through third-party publications, to hosting

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May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

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These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

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Apr 13, 2016

Why Content Calendars Matter: The Most Important Tool for Social Planners

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Are social media specialists psychic? No, not exactly. But we CAN see into the future. How, you ask? We use content calendars when planning social media campaigns and posts. We’ve answered some of the most commonly asked questions about content calendars below: What is a content calendar? A content calendar is a document that is

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Feb 24, 2016

Jack Dorsey’s “Algorithmic Twitter”

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In the summer of 2013, Facebook completely changed the way users received and consumed content. Instead of seeing what your friends and the brands you follow posted in standard chronological order, users’ timelines would henceforth be filled based on high-quality content. No one was really sure what exactly that meant at the time, except for

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Feb 17, 2016

Best PRactices for Instagram: The Basics

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You’re sitting on the train, in a waiting room, or just killing time. You want to see what your friends are up to, but don’t care to read too much about it. Naturally, you take to Instagram – the Facebook-owned mobile social platform where users upload photos or short videos for their friends to see in

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Jan 20, 2016

Best PRactices for Twitter

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Short, sweet, and to the point. That’s the goal of Twitter, the social media platform that gives everyone a voice in 140 characters or less. Twitter is great to rant about politics, celebrities, and whatever you ate for lunch, but users must be careful to use the platform strategically in order to get their message

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Dec 16, 2015

Best PRactices for Facebook

Best PRractices for Facebook

Social media has drastically changed since the introduction of the first media platforms in 2002. In 2004, our lives were forever changed after Mark Zuckerberg introduced Facebook. It’s become a powerful tool for many companies, even the ones who are moving on to incorporate Instagram, Twitter, Snapchat, and others into their social media mixes. It goes

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