Jan 18, 2017

Get Ready for Your Close-Up: Facebook Live

FB Live Blog Post

3…2…1…LIVE! If you live in any metropolitan area, chances are you’ve seen the billboards around town promoting Facebook’s semi-new live-streaming function, sensibly named Facebook Live. If you’re like me (and the rest of the world), you probably saw this update and did a quick, “*sigh* not another update to keep up with!” However, this feature

Read More

Jun 8, 2016

Tricks of the Trade: Millennial Mingling

networking blog post

For the past decade or so, researchers (along with society, as a whole) have found “Millennials” to be the most tech-savvy, socially connected and professionally untoward generation gracing America thus far. Millennials get a bad rap. Let’s be honest, with the compulsive tweeting, instant gratification seeking and general entitlement, we haven’t exactly made it easy

Read More

May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

IMG_0123

These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

Read More

Feb 24, 2016

Jack Dorsey’s “Algorithmic Twitter”

IMG_5506

In the summer of 2013, Facebook completely changed the way users received and consumed content. Instead of seeing what your friends and the brands you follow posted in standard chronological order, users’ timelines would henceforth be filled based on high-quality content. No one was really sure what exactly that meant at the time, except for

Read More