Oct 18, 2017

Tales From The Crypt: Halloween PR Horror Stories (and Tips for Overcoming Them!)

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Halloween is right around the corner, and we can’t wait to put on our best costumes and eat way too much candy. With pumpkin patches popping up all over town and our favorite scary flicks playing on repeat, we couldn’t help but get in the spooky spirit with today’s blog post. You are forewarned: The

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Sep 13, 2017

PR: Create. Grow. Publicize. Repeat!

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Often times we’re asked what it is, exactly, that PR does. Why does one need PR? What does it actually do for a company? Can’t I just do it myself? Well, you can… but good luck. You see, we believe that business owners should focus on what they do best: leading their companies, training awesome

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Sep 6, 2017

How the Client / Agency Relationship Should Look

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This article previously appeared on Rescue A CEO Some companies buy into the myth that successful PR can happen by accident, by magic or inside a vacuum. I’m here to tell you just how untrue that myth is. As positioning agents, we want to make our clients’ stories the very best they can be. We

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Aug 23, 2017

You’ve Earned Great Coverage… Now Show It Off!

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This article originally appeared on Rescue A CEO Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end

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Aug 16, 2017

Why Executive Thought Leadership Matters

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Whether you’re a new entrepreneur or a tenured pro who’s been at the reins for a number of years, it’s important to constantly look for ways to differentiate yourself and your company from competition. Beyond having a rocking company that’s doing amazing things within its industry (shout out to all of NRPR’s amazing clients who

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Jul 5, 2017

Five PR Clients to Avoid: How to Spot a Bad Client Before You Sign

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Just because a client has money doesn’t mean you should take it. Throughout my years in digital marketing and public relations, I’ve learned the hard way that not all money is good money. I’ve learned from my mistakes and know how to spot the warning signs before drawing up a contract, because believe me, there

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Jan 25, 2017

MEET THE NRPR #DREAMTEAM: ALEX ANDERSON

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Another month, another installment of our “Meet the NRPR #DREAMTEAM” series on the blog! Today, we’re introducing you to Alex Anderson, one of NRPR Group’s incredible Assistant Account Executives! We’re very lucky to have Alex on our team, and we can’t wait for you to get to know her better. Name: Alex Anderson Position: Assistant

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Dec 21, 2016

Happy Holidays from NRPR Group! Four Tips to End the Year Right

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How the heck did the holidays sneak up so quickly?! It seems like just yesterday we were enjoying the long summer days and warmer weather (though, let’s be honest, not too much warmer, since the lowest we go in Los Angeles is typically a rare mid-40’s). In any case, we can hardly contain our excitement,

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Nov 9, 2016

The Importance of Thought Leadership

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If you’re looking for a way to help establish yourself as a great professional in your industry, we cannot stress enough the importance of thought leadership. Whether you’re writing for a personal blog, a company blog, or even a third party outlet, contributing thought leadership pieces is one of the most important things you can

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Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

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The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

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