Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

IMG_7824

The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

Read More

Oct 26, 2016

Four PR Lessons We Learned from Disney Villains

IMG_7596

Halloween is just around the corner, and we’re feeling inspired by the evil villains who stir up the scenes in some of our most beloved Disney stories. We love that our favorite characters always manage to come out on top, but we also know they must first overcome both trials and tribulations in the face

Read More

Aug 24, 2016

How To Transform Transit into Training to Enhance Your Skills

IMG_5039

How many times a day do you find yourself acting on auto-pilot, having gotten from Point A to Point B with no exact recollection of how (other than that fleeting moment you whispered an unkind word under your breath at the driver who cut you off on the freeway)? I can say pretty confidently that

Read More

Jul 20, 2016

ROUNDUP: Apps for The “On-The-Go” PRo

IMG_3959

As a Public Relations professional, you are always on the go and constantly in need of tools to inform you and to help you make decisions.  However, in this current sharing economy of new apps launching every day, you can make life a little easier for yourself by utilizing apps that enhance your efficiency and

Read More

Jun 30, 2016

A Public Relations Guru’s Perspective on the “10 Things That Require Zero Talent”

Startup Stock Photos

If you’ve been on LinkedIn (or any other social media platforms) recently, you’ve probably seen the “10 Things That Require Zero Talent” list in rotation across your news feeds. When I first saw it, I smiled to myself, as nearly every single point listed has been considered, emphasized and put into practice in building the

Read More

Mar 2, 2016

PR Lessons You Can Learn From Scandal’s Olivia Pope

IMG_6006

When I tell people I work in PR, one of the first things I am usually asked is, “So you do what Olivia Pope does, right?” Yes. No… Kind of? I usually explain that although what Kerry Washington’s female powerhouse character does is similar to a crisis manager, it’s not quite everything working in PR is all about. There

Read More