Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

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The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

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Oct 26, 2016

Four PR Lessons We Learned from Disney Villains

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Halloween is just around the corner, and we’re feeling inspired by the evil villains who stir up the scenes in some of our most beloved Disney stories. We love that our favorite characters always manage to come out on top, but we also know they must first overcome both trials and tribulations in the face

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Aug 17, 2016

Best PRactices: Writing the Perfect Pitch

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If anybody has had to learn quickly what it takes to write a meaningful, informed pitch – it’s me. When I was first hired at NRPR Group at the beginning of the year, I came on as the Digital Marketing Manager. I didn’t formally study public relations in college, nor did I have much previous

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Aug 3, 2016

Newsjacking 101: How To Tap into What’s Trending to Secure Client Coverage

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You may remember the terribly embarrassing (yet admittedly hilarious) moment when Steve Harvey named the Colombian beauty, Ariadna Gutiérrez, Miss Universe 2015. Social media immediately erupted with funny memes mocking the host’s egregious flub, like “Happy Friday! … no, wait sorry, it’s Monday. My bad.” Poor Ariadna cried with shock, sadness and humiliation as the

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Jun 15, 2016

The Proof Is In The Pitch

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Our email accounts are a sacred space, constantly under the threat of unwelcome intrusion from unknown sources. We have become increasingly suspicious of any non-familiar messages that make their way past our spam filter. No one likes receiving a barrage of unsolicited emails. This is especially true for reporters, who receive countless emails every single

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