May 29, 2019

A Beginner’s Guide to Brand Collaboration – Ellan Dineen

Branding 5.29.19

Brand collaboration, or co-branding is “a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too.” In short, brand collaboration is when brands unify in order to market products or services that are relevant to each of them. Your guide to brand collaboration By

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