Sep 13, 2017

PR: Create. Grow. Publicize. Repeat!

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Often times we’re asked what it is, exactly, that PR does. Why does one need PR? What does it actually do for a company? Can’t I just do it myself? Well, you can… but good luck. You see, we believe that business owners should focus on what they do best: leading their companies, training awesome

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Jun 21, 2017

Team NRPR Celebrates New Clients, New Office, New CSR Program and Major Award Wins in Q2 2017

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We’re just going to come right out and say it: It’s a PARTY here at NRPR Group! Why? Because we have SO much to celebrate these past few months. We just moved into our amazing new offices in Beverly Hills, right on the corner of Wilshire and La Cienega. When you can see the Hollywood

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Aug 3, 2016

Newsjacking 101: How To Tap into What’s Trending to Secure Client Coverage

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You may remember the terribly embarrassing (yet admittedly hilarious) moment when Steve Harvey named the Colombian beauty, Ariadna Gutiérrez, Miss Universe 2015. Social media immediately erupted with funny memes mocking the host’s egregious flub, like “Happy Friday! … no, wait sorry, it’s Monday. My bad.” Poor Ariadna cried with shock, sadness and humiliation as the

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Jul 20, 2016

ROUNDUP: Apps for The “On-The-Go” PRo

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As a Public Relations professional, you are always on the go and constantly in need of tools to inform you and to help you make decisions.  However, in this current sharing economy of new apps launching every day, you can make life a little easier for yourself by utilizing apps that enhance your efficiency and

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May 25, 2016

Why Google Alerts Are Your Best Friend

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The most important duty of a PR pro is staying in-the-know about everything going on in their client’s world. Public relations is a service industry; we are here to help our clients earn media coverage and share their news with the world. In order to do that, you must fully submerge yourself in the world

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May 18, 2016

Why Company Newsletters MATTER

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There are so many tools companies can use to market themselves these days. Social media is a very large player in this game, as each platform helps businesses reach larger audiences, share news and develop a fan-base. However, there is another tool companies of any size or status should be using to connect with current

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May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

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These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

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