Oct 18, 2017

Tales From The Crypt: Halloween PR Horror Stories (and Tips for Overcoming Them!)

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Halloween is right around the corner, and we can’t wait to put on our best costumes and eat way too much candy. With pumpkin patches popping up all over town and our favorite scary flicks playing on repeat, we couldn’t help but get in the spooky spirit with today’s blog post. You are forewarned: The

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Sep 13, 2017

PR: Create. Grow. Publicize. Repeat!

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Often times we’re asked what it is, exactly, that PR does. Why does one need PR? What does it actually do for a company? Can’t I just do it myself? Well, you can… but good luck. You see, we believe that business owners should focus on what they do best: leading their companies, training awesome

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Aug 23, 2017

You’ve Earned Great Coverage… Now Show It Off!

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This article originally appeared on Rescue A CEO Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end

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May 17, 2017

Five Traits That Make A Client A Perfect Match For A PR Pro

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Today on the blog, we’re sharing some of the top traits that make a client a perfect match for a PR pro, as shared by Nicole Rodrigues with PR Daily. Looking for these five traits can help ensure you’ll have a long, fruitful and fun relationship with future clients, because we believe the client /

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Dec 28, 2016

Happiest New Year from NRPR Group!

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Well, we did it. We blinked, and 2016 is now almost over. As we look forward to what 2017 holds, we can’t help but look back, reflect on and express our deepest gratitude for everything we have accomplished and learned this past year. 2016 has been one for the books, and we’re ready to set

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Nov 23, 2016

Five Things We’re Thankful For in PRactice

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While it might be hard to believe that Thanksgiving Eve is already upon us, what’s not difficult to believe is that each of us at Team NRPR have an infinite list of things we are each thankful for. We’re inspired to end this year strong with an attitude of gratitude, and want to share the

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Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

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The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

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Aug 17, 2016

Best PRactices: Writing the Perfect Pitch

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If anybody has had to learn quickly what it takes to write a meaningful, informed pitch – it’s me. When I was first hired at NRPR Group at the beginning of the year, I came on as the Digital Marketing Manager. I didn’t formally study public relations in college, nor did I have much previous

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Aug 10, 2016

Best PRactices: Tips for Running a Successful Blog

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At NRPR Group, we value two key practices in establishing yourself as a brand: thoughtful exposure and, on the social side, being everywhere that potential clients and competitors might be. From having a great online presence through your website and social media pages, to regularly releasing insightful thought leadership pieces through third-party publications, to hosting

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Aug 3, 2016

Newsjacking 101: How To Tap into What’s Trending to Secure Client Coverage

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You may remember the terribly embarrassing (yet admittedly hilarious) moment when Steve Harvey named the Colombian beauty, Ariadna Gutiérrez, Miss Universe 2015. Social media immediately erupted with funny memes mocking the host’s egregious flub, like “Happy Friday! … no, wait sorry, it’s Monday. My bad.” Poor Ariadna cried with shock, sadness and humiliation as the

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