May 17, 2017

Five Traits That Make A Client A Perfect Match For A PR Pro

IMG_4249

Today on the blog, we’re sharing some of the top traits that make a client a perfect match for a PR pro, as shared by Nicole Rodrigues with PR Daily. Looking for these five traits can help ensure you’ll have a long, fruitful and fun relationship with future clients, because we believe the client /

Read More

Dec 28, 2016

Happiest New Year from NRPR Group!

IMG_9544

Well, we did it. We blinked, and 2016 is now almost over. As we look forward to what 2017 holds, we can’t help but look back, reflect on and express our deepest gratitude for everything we have accomplished and learned this past year. 2016 has been one for the books, and we’re ready to set

Read More

Nov 23, 2016

Five Things We’re Thankful For in PRactice

IMG_8546

While it might be hard to believe that Thanksgiving Eve is already upon us, what’s not difficult to believe is that each of us at Team NRPR have an infinite list of things we are each thankful for. We’re inspired to end this year strong with an attitude of gratitude, and want to share the

Read More

Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

IMG_7824

The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

Read More

Aug 17, 2016

Best PRactices: Writing the Perfect Pitch

IMG_4786

If anybody has had to learn quickly what it takes to write a meaningful, informed pitch – it’s me. When I was first hired at NRPR Group at the beginning of the year, I came on as the Digital Marketing Manager. I didn’t formally study public relations in college, nor did I have much previous

Read More

Aug 10, 2016

Best PRactices: Tips for Running a Successful Blog

IMG_4675

At NRPR Group, we value two key practices in establishing yourself as a brand: thoughtful exposure and, on the social side, being everywhere that potential clients and competitors might be. From having a great online presence through your website and social media pages, to regularly releasing insightful thought leadership pieces through third-party publications, to hosting

Read More

Aug 3, 2016

Newsjacking 101: How To Tap into What’s Trending to Secure Client Coverage

IMG_4411

You may remember the terribly embarrassing (yet admittedly hilarious) moment when Steve Harvey named the Colombian beauty, Ariadna Gutiérrez, Miss Universe 2015. Social media immediately erupted with funny memes mocking the host’s egregious flub, like “Happy Friday! … no, wait sorry, it’s Monday. My bad.” Poor Ariadna cried with shock, sadness and humiliation as the

Read More

Jun 15, 2016

The Proof Is In The Pitch

IMG_2500

Our email accounts are a sacred space, constantly under the threat of unwelcome intrusion from unknown sources. We have become increasingly suspicious of any non-familiar messages that make their way past our spam filter. No one likes receiving a barrage of unsolicited emails. This is especially true for reporters, who receive countless emails every single

Read More

May 18, 2016

Why Company Newsletters MATTER

IMG_1292

There are so many tools companies can use to market themselves these days. Social media is a very large player in this game, as each platform helps businesses reach larger audiences, share news and develop a fan-base. However, there is another tool companies of any size or status should be using to connect with current

Read More

May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

IMG_0123

These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

Read More