Aug 23, 2017

You’ve Earned Great Coverage… Now Show It Off!

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This article originally appeared on Rescue A CEO Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end

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Aug 3, 2016

Newsjacking 101: How To Tap into What’s Trending to Secure Client Coverage

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You may remember the terribly embarrassing (yet admittedly hilarious) moment when Steve Harvey named the Colombian beauty, Ariadna Gutiérrez, Miss Universe 2015. Social media immediately erupted with funny memes mocking the host’s egregious flub, like “Happy Friday! … no, wait sorry, it’s Monday. My bad.” Poor Ariadna cried with shock, sadness and humiliation as the

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Mar 24, 2016

Four Ways to Help Your Clients Build a Consistent Voice

Every brand needs a consistent voice. It’s great when your client looks great. Their website is professionally designed, their social media is managed to a T, and anyone looking at their digital presence would be thoroughly impressed. However, it is equally (if not more) important for your clients to sound great. People need to hear

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