Sep 13, 2017

PR: Create. Grow. Publicize. Repeat!

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Often times we’re asked what it is, exactly, that PR does. Why does one need PR? What does it actually do for a company? Can’t I just do it myself? Well, you can… but good luck. You see, we believe that business owners should focus on what they do best: leading their companies, training awesome

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Jan 18, 2017

Get Ready for Your Close-Up: Facebook Live

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3…2…1…LIVE! If you live in any metropolitan area, chances are you’ve seen the billboards around town promoting Facebook’s semi-new live-streaming function, sensibly named Facebook Live. If you’re like me (and the rest of the world), you probably saw this update and did a quick, “*sigh* not another update to keep up with!” However, this feature

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Dec 21, 2016

Happy Holidays from NRPR Group! Four Tips to End the Year Right

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How the heck did the holidays sneak up so quickly?! It seems like just yesterday we were enjoying the long summer days and warmer weather (though, let’s be honest, not too much warmer, since the lowest we go in Los Angeles is typically a rare mid-40’s). In any case, we can hardly contain our excitement,

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Oct 26, 2016

Four PR Lessons We Learned from Disney Villains

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Halloween is just around the corner, and we’re feeling inspired by the evil villains who stir up the scenes in some of our most beloved Disney stories. We love that our favorite characters always manage to come out on top, but we also know they must first overcome both trials and tribulations in the face

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May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

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These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

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Apr 13, 2016

Why Content Calendars Matter: The Most Important Tool for Social Planners

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Are social media specialists psychic? No, not exactly. But we CAN see into the future. How, you ask? We use content calendars when planning social media campaigns and posts. We’ve answered some of the most commonly asked questions about content calendars below: What is a content calendar? A content calendar is a document that is

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Feb 24, 2016

Jack Dorsey’s “Algorithmic Twitter”

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In the summer of 2013, Facebook completely changed the way users received and consumed content. Instead of seeing what your friends and the brands you follow posted in standard chronological order, users’ timelines would henceforth be filled based on high-quality content. No one was really sure what exactly that meant at the time, except for

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