Mar 15, 2017

5 Traits That Make A Client A Perfect Match For A PR Pro

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St. Patrick’s Day is on the horizon and you better believe we’ll be searching for that lucky pot of gold at the end of the rainbow (hey, with all this rain LA has been getting lately… it could happen)! However, there’s one thing we’ll never rely on luck for, and that’s taking a gamble with

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Aug 3, 2016

Newsjacking 101: How To Tap into What’s Trending to Secure Client Coverage

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You may remember the terribly embarrassing (yet admittedly hilarious) moment when Steve Harvey named the Colombian beauty, Ariadna Gutiérrez, Miss Universe 2015. Social media immediately erupted with funny memes mocking the host’s egregious flub, like “Happy Friday! … no, wait sorry, it’s Monday. My bad.” Poor Ariadna cried with shock, sadness and humiliation as the

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Jun 8, 2016

Tricks of the Trade: Millennial Mingling

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For the past decade or so, researchers (along with society, as a whole) have found “Millennials” to be the most tech-savvy, socially connected and professionally untoward generation gracing America thus far. Millennials get a bad rap. Let’s be honest, with the compulsive tweeting, instant gratification seeking and general entitlement, we haven’t exactly made it easy

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May 18, 2016

Why Company Newsletters MATTER

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There are so many tools companies can use to market themselves these days. Social media is a very large player in this game, as each platform helps businesses reach larger audiences, share news and develop a fan-base. However, there is another tool companies of any size or status should be using to connect with current

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May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

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These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

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Mar 9, 2016

A Picture Is Worth a Thousand… Bucks. The Business of Instagram.

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Instagram is the second most popular social media network in the world, reporting more than 400 million active users today. With that many people all in one place, there’s no doubt brands utilizing the platform can see major dollar signs! Instagram has quickly become an essential element of social media marketing due to its rapid growth in

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