Aug 8, 2018

​Summertime is a Great Time for Networking

Networking 8.8.18

In summer, the daylight hours are longer and work may be slower because colleagues, partners and customers may be on vacation, which makes it a great time for networking and self-improvement. We think of networking as something one should do when looking for a new job and while that is true, it also has great

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Aug 1, 2018

Should you check email on vacation? By Nicole Rodrigues

Vacation Email 8.1.18

In 2017, the US Travel Association conducted its fifteenth annual State of the American Vacation study, which surveyed 2,593 managers who are company decision-makers including 479 senior leaders and 2,083 middle managers. The study found that 54 percent of Americans left vacation time on the table. The chief reason for so doing is fear of

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Jul 18, 2018

NRPR: Corporate vocabulary sets stage for success

NRPR Lingo 7.18.18

Every group, be it a family, sorority, business or agency, has its rituals, symbols, roles, rules and vocabulary, which make up its culture. These customs help to reinforce and perpetuate the culture. Most of the time, culture is invisible and may or may not be taught. It is most visible when someone violates the rules

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Jul 5, 2018

Let Freedom Ring!

Business Lessons July 4_2018

The American Revolution began in April 1775 at the Battle of Lexington and Concord. The colonists’ original intention was not to demand independence from the British, but to air grievances against the British crown and demand protection for their rights as subjects of the British crown. In the spring of 1776, the Continental Congress appointed

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Oct 18, 2017

Tales From The Crypt: Halloween PR Horror Stories (and Tips for Overcoming Them!)

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Halloween is right around the corner, and we can’t wait to put on our best costumes and eat way too much candy. With pumpkin patches popping up all over town and our favorite scary flicks playing on repeat, we couldn’t help but get in the spooky spirit with today’s blog post. You are forewarned: The

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Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

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The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

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Oct 26, 2016

Four PR Lessons We Learned from Disney Villains

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Halloween is just around the corner, and we’re feeling inspired by the evil villains who stir up the scenes in some of our most beloved Disney stories. We love that our favorite characters always manage to come out on top, but we also know they must first overcome both trials and tribulations in the face

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Jul 6, 2016

Best PRactices: Paid Facebook Ad Space

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Facebook praises itself on limiting ads to its users. This sounds great, right? Well, not really, especially if you run a brand or company page. Facebook’s sneaky messaging around how they limit how many fans see a certain brand’s post, also known as “reach,” makes them sound like they have the users’ best interests at

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Jan 20, 2016

Best PRactices for Twitter

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Short, sweet, and to the point. That’s the goal of Twitter, the social media platform that gives everyone a voice in 140 characters or less. Twitter is great to rant about politics, celebrities, and whatever you ate for lunch, but users must be careful to use the platform strategically in order to get their message

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Dec 16, 2015

Best PRactices for Facebook

Best PRractices for Facebook

Social media has drastically changed since the introduction of the first media platforms in 2002. In 2004, our lives were forever changed after Mark Zuckerberg introduced Facebook. It’s become a powerful tool for many companies, even the ones who are moving on to incorporate Instagram, Twitter, Snapchat, and others into their social media mixes. It goes

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