Oct 18, 2017

Tales From The Crypt: Halloween PR Horror Stories (and Tips for Overcoming Them!)


Halloween is right around the corner, and we can’t wait to put on our best costumes and eat way too much candy. With pumpkin patches popping up all over town and our favorite scary flicks playing on repeat, we couldn’t help but get in the spooky spirit with today’s blog post. You are forewarned: The

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Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have


The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

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Oct 26, 2016

Four PR Lessons We Learned from Disney Villains


Halloween is just around the corner, and we’re feeling inspired by the evil villains who stir up the scenes in some of our most beloved Disney stories. We love that our favorite characters always manage to come out on top, but we also know they must first overcome both trials and tribulations in the face

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Jul 6, 2016

Best PRactices: Paid Facebook Ad Space


Facebook praises itself on limiting ads to its users. This sounds great, right? Well, not really, especially if you run a brand or company page. Facebook’s sneaky messaging around how they limit how many fans see a certain brand’s post, also known as “reach,” makes them sound like they have the users’ best interests at

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Jan 20, 2016

Best PRactices for Twitter

New Twitter Blog Post Image

Short, sweet, and to the point. That’s the goal of Twitter, the social media platform that gives everyone a voice in 140 characters or less. Twitter is great to rant about politics, celebrities, and whatever you ate for lunch, but users must be careful to use the platform strategically in order to get their message

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Dec 16, 2015

Best PRactices for Facebook

Best PRractices for Facebook

Social media has drastically changed since the introduction of the first media platforms in 2002. In 2004, our lives were forever changed after Mark Zuckerberg introduced Facebook. It’s become a powerful tool for many companies, even the ones who are moving on to incorporate Instagram, Twitter, Snapchat, and others into their social media mixes. It goes

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Nov 25, 2015

Public Relations Across the Industries

San Francisco and Los Angeles Sign

Almost six months ago, I made a big life decision to move from the San Francisco Bay Area to Los Angeles. Growing up in the Bay Area, technology was always a part of my life – from regularly driving past the Google and eBay offices to having almost everyone I knew working or know someone who

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