Nov 2, 2016

Essential Skills and Traits All PR Pros Should Have

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The public relations industry is a very competitive field, full of inspired newcomers hoping to stake their claim and prove they have what it takes to climb the ranks and become a PRo. So, what does that take? Our honest answer: many, many things. We could go on and on about all of the traits

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Oct 26, 2016

Four PR Lessons We Learned from Disney Villains

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Halloween is just around the corner, and we’re feeling inspired by the evil villains who stir up the scenes in some of our most beloved Disney stories. We love that our favorite characters always manage to come out on top, but we also know they must first overcome both trials and tribulations in the face

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Jul 6, 2016

Best PRactices: Paid Facebook Ad Space

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Facebook praises itself on limiting ads to its users. This sounds great, right? Well, not really, especially if you run a brand or company page. Facebook’s sneaky messaging around how they limit how many fans see a certain brand’s post, also known as “reach,” makes them sound like they have the users’ best interests at

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Jan 20, 2016

Best PRactices for Twitter

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Short, sweet, and to the point. That’s the goal of Twitter, the social media platform that gives everyone a voice in 140 characters or less. Twitter is great to rant about politics, celebrities, and whatever you ate for lunch, but users must be careful to use the platform strategically in order to get their message

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Dec 16, 2015

Best PRactices for Facebook

Best PRractices for Facebook

Social media has drastically changed since the introduction of the first media platforms in 2002. In 2004, our lives were forever changed after Mark Zuckerberg introduced Facebook. It’s become a powerful tool for many companies, even the ones who are moving on to incorporate Instagram, Twitter, Snapchat, and others into their social media mixes. It goes

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Nov 25, 2015

Public Relations Across the Industries

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Almost six months ago, I made a big life decision to move from the San Francisco Bay Area to Los Angeles. Growing up in the Bay Area, technology was always a part of my life – from regularly driving past the Google and eBay offices to having almost everyone I knew working or know someone who

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