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Sep 21, 2016



We cannot believe that tomorrow officially marks the start of Fall! With the closing of another month, we’re thrilled to bring you a very special edition of our “Meet the NRPR #DREAMTEAM” feature on the NRPR Group Blog. This month, we’re introducing you to our very own Founder & CEO, Nicole Rodrigues. Not only does Nicole put the “NR” in NRPR Group, but she puts hard work, determination and everything she’s got into this agency (and every team member) to make sure the work we do here is meaningful, informed and representative of the very best in the game.

Nicole is our fearless leader, coach, mentor and biggest cheerleader (Sidebar: We’re not kidding! She cheered on the Oakland Raiders for two seasons while ALSO doing the team’s PR). Her passion for this industry will fire you up, and we’re so excited for you to get to know her better!

Name: Nicole Rodrigues

Position: Coach (Founder & CEO)

Date Drafted: DAY 1 – June 2014

College: San Jose State University

Hometown: Fremont

How do you take your coffee?
Black (sometimes with almond milk or skim milk)

What are three words you’d say best describe you?
Compassionate, leader and fired-up!

What’s your favorite part about working at NRPR Group?
I’m living my dream every day I wake up and go to work. I’m coaching the best players in the game, and I’ve got amazing clients I love and believe in! There’s so much more in NRPR’s future. It really fires me up just thinking about it. There’s nowhere in the world I’d rather be.

Tell us one of your proudest PR moments on the job:
That’s a tough one. There’s a lot. First (I think this goes for any business owner), generating enough revenue for the agency to hire its first full-time, salaried employee was huge, because that actually meant we had enough clients to support a team. Another was winning the “Best New Agency of the Year” Award in 2015. I could go on and on. I’m proud of NRPR and our team’s accomplishments. Every day, we’re blessed to remain in business.

Outside of NRPR Group, what can we find you doing to relax and unwind?
I love attending concerts and live sporting events. My home is my sanctuary. I’m usually there listening to great music and either writing or reading when I need to re-calibrate. I also love going to the movies or hiking with my dog, Nala, when I need to get my mind off of things.

What’s one piece of advice you’d give to someone hoping to start a career in PR?
Please do not enter this career if you’re unmotivated, unprofessional or unreliable. Period. Being a great PR pro doesn’t mean you get to simply look cute and go to parties. This profession is constantly listed as one of the most stressful professions there is, because it is! BUT, if you love it (like I do), it won’t feel like work. It will feel like a career full of rewards and amazing experiences that some people only dream of. I’ve been in PR and marketing for over 16 years, and I wouldn’t have it any other way!

Isn’t Nicole amazing? Tell us you’re not fired up right now… we dare you! The team here at NRPR Group is incredibly lucky to call Nicole our coach. She believes in our potential and makes it her first priority to help us, her team, reach our goals and be the best we can be. Not a day goes by that she’s not there for a client (even if that means weekends or a late night email / phone call), strategizing on how to improve or cheering us all on.

If you want to know more about Nicole, visit her Team Member Page on the NRPR Group website (Bonus: check out some of her great thought leadership pieces while you’re there)!

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