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Aug 2, 2017

Inspiration Boost: Five Powerful Podcasts for PR and Marketing Pros

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As PR and marketing specialists, we’re no strangers to a computer screen. It’s the portal to our most important communication tool, our window to the world, and our engine for discovery and collaboration. However, after a jam packed day of emails, Word docs, Slack messages, and more, our eyeballs are often screaming for a break from the omnipresent glow of the computer screen (we know you’ve felt it too!). But, if you still feel like you want to soak in more knowledge and tips before the day is done, look no further than the power of the audio podcast!

There’s almost nothing better than giving your eyes a break and letting the knowledge from one of your favorite podcasts seep into your brain – no glow necessary. If you’re running out of podcasts to listen to, or have never ventured into this new-ish and exciting world, worry not because we’ve got you covered! Today on the blog we’re sharing a few of our favorite gems to delight your ears and help you get inspired for the next day.

1. The Science of Social Media (by Buffer)

We’ve seen (and discussed on this very blog) the increasing footprint of social media on the PR and marketing landscape. As these disciplines converge to form an increasingly powerful and dependent relationship (in a good way), everyone can benefit from a regular social media “knowledge drop” such as The Science of Social Media podcast by Buffer. A top social media scheduling tool, Buffer offers super actionable and clear advice for social media beginners, intermediaries, and experts through this podcast and its blog. The podcast offers in-depth interviews with representatives of other top marketing tools, like Rand Fishkin of Moz and Hubspot’s VP of Marketing, alongside everyday social media advice (see the episode titled “How To Use Hashtags: How Many, Best Ones, And Where To Use Them”). Look to The Science of Social Media anytime your eyes need a break, but you’re hungry for inspiration and data-backed, usually-free tactics you can add to your social media mix the very next day.

2. Too Embarrassed to Ask (Vox Media)

For a tech-trend fix and a guaranteed chuckle, we love listening to the Too Embarrassed to Ask podcast featuring Recode Executive Editor, Kara Swisher, and The Verge Senior Editor, Lauren Goode. Hosted by two incredibly intelligent and hilarious women, this podcast drills down to the most perplexing tech questions of our time (the episodes “What is Blockchain?” and “How do teens really use Instagram, Snapchat, and other apps?” were especially eye-opening). Whether you have a new tech client in an elusive industry (fintech, AI, VR, and more have been covered in recent episodes), need a refresher on some of the biggest tech stories (multiple episodes have been dedicated to a certain ride-sharing company whose name has dominated headlines the last few months), or need inspiration for your next big tech pitch, Too Embarrassed to Ask hits the spot.

3. On the Media (WNYC)

“On the Media” provides super sharp meta-commentary on the state of media and journalism with some of the most prominent journalists and media scholars of our time. While that might’ve reminded you of your Media Studies 101 college course description, we promise your ears (and brain) will thank you. One part commentary on the story and one part commentary on how the media covers that story, this podcast packs a 1-2 punch by keeping you up to date on current events and dissecting how that information was packaged and presented to the public. PR pros specializing in media relations, positioning, and strategy will score major inspiration and knowledge points with this long running podcast from WNYC.

4. How I Built This (NPR)

Host Guy Raz invites some of the most notable and successful founders and entrepreneurs to spill the beans about their journey to start some of the most successful companies and movements on the planet. Raz is a former NPR correspondent who has interviewed more than 6,000 people in his career, essentially making this podcast a masterclass in shaping a captivating story about an executive. You’ll hear from personalities such as Mark Cuban, Buzzfeed founder Jonah Peretti, AOL Founder Steve Case, and the personal stories behind big brands like Clif Bar and Zappos. These conversations can be a gold mine for questions and topics that can fit into your executive thought leadership initiatives. Also a bonus: you can draw on your knowledge of the podcast and its guests to turn around and pitch your own client! Win, win.  

5. Inside PR

We couldn’t leave out this treasure trove of PR knowledge featuring Gini Dietrich, the architect behind of one of our favorite PR blogs, Spin Sucks. Gini and her co-hosts are complete PR pros, so expect high level insights on communication strategy and planning, in addition to astute takes on trends shaping and rocking our industry, such as Facebook’s new identity as a publisher. Download a few episodes, pop in your earbuds, and get one step closer to your PR destiny!

Those are just a few of the many podcasts we love here at NRPR Group (not to mention our very own podcast, PRfect Pitch Radio, hosted by our founder and CEO, Nicole Rodrigues, *shameless plug* on the second and fourth Thursday of every month). Now, we want to hear from you! What are your go-to podcasts to jump start your day or keep the wheels turning after you fire down? We want to know! Leave us a note in the comments below and stay up-to-date with the latest and greatest news from NRPR Group by signing up for our bi-monthly newsletter, HUSTLE WITH A CONSCIENCE!

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