CES is not for the faint of heart. From a publicist’s point of view, take it from me. Bring your walking shoes because from the Las Vegas Convention Center (LVCC) to Sands Expo and The Venetian, you’re going to be walking a lot! As a second-year veteran, I made sure to come prepared with the essentials: good thick-soled shoes, throat drops, and lotion for the dry desert air.
I kicked off pre-CES by helping NRPR client Flint Rehab launch its latest product, MiGo, the world’s first activity tracker designed specifically for stroke survivors, at CES Pepcom the day before the official start of CES. After attending the CTA member networking event on Tuesday night (A great chance to network with fellow members!), I got a chance to quickly check out the expo for myself at LVCC Central Hall on Wednesday.
Upon walking in, I witnessed Intel’s extensive activation. From AI, to HTC VIVE VR headsets and laptops, they had it all! Side note – thick, luxurious carpeting is appreciated in booths for the tired, weary feet of attendees.
Samsung had a huge, impressive activation area – Samsung City! It had everything, including robots and 8K TVs! I had no idea we had jumped from 4K to 8K, but there it was. The future is here!
I stopped by the GoPro booth where they had a small theater area where they gave presentations on their latest product – the Hero 7. I thought it was a smart idea to have a seating area with a captive audience (again: think tired feet). The Hero 7 had all the bells and whistles of previous products plus the anti-shaking feature that makes smooth videos with beautiful, clear pictures. It was quite impressive to see.
As I was walking through the Sony area I noticed a crowd forming around an area and I had to go see what they were looking at for myself. It was Sony Aibo! The newest, adorable AI puppy that learns by interacting with you, has facial recognition, and even responds to positive reinforcement, like a real puppy! At a price tag of $2,899 I think I’ll turn to my local animal shelter to adopt a real dog should I find the need, but the technology was super cool to check out.
However, I have to say my favorite part of my entire short excursion to Central Hall was… drum roll please… Chef Martin Yan! I got lost looking for the exit and walked by the Haier smart kitchen and witnessed him giving a demonstration of proper knife and chopping techniques to a crowd of onlookers. It was so neat to see, because I grew up watching his cooking shows on public television. He even smiled at me! I thought it was a clever programming on Haier’s part too.
Overall, I put another notch on my proverbial publicist belt and checked off CES 2019 as a success. Our client was happy, I may have found a new pet, and I got to see a childhood idol. All and all, it was a fabulous time.
Until CES 2020! See you there!