Aug 2, 2017

Inspiration Boost: Five Powerful Podcasts for PR and Marketing Pros

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As PR and marketing specialists, we’re no strangers to a computer screen. It’s the portal to our most important communication tool, our window to the world, and our engine for discovery and collaboration. However, after a jam packed day of emails, Word docs, Slack messages, and more, our eyeballs are often screaming for a break

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Jan 18, 2017

Get Ready for Your Close-Up: Facebook Live

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3…2…1…LIVE! If you live in any metropolitan area, chances are you’ve seen the billboards around town promoting Facebook’s semi-new live-streaming function, sensibly named Facebook Live. If you’re like me (and the rest of the world), you probably saw this update and did a quick, “*sigh* not another update to keep up with!” However, this feature

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Oct 12, 2016

Our Top 5 Podcasts for the On-the-Go PRo

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  If you live in Los Angeles, you probably spend most of your life in your car. And while you’re commuting, you’ll likely encounter terrible drivers and long delays. It’s one of those inescapable realities of this beautiful, bustling city. That being said, we know of a great way to get your mind off of the

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Aug 24, 2016

How To Transform Transit into Training to Enhance Your Skills

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How many times a day do you find yourself acting on auto-pilot, having gotten from Point A to Point B with no exact recollection of how (other than that fleeting moment you whispered an unkind word under your breath at the driver who cut you off on the freeway)? I can say pretty confidently that

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Aug 17, 2016

Best PRactices: Writing the Perfect Pitch

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If anybody has had to learn quickly what it takes to write a meaningful, informed pitch – it’s me. When I was first hired at NRPR Group at the beginning of the year, I came on as the Digital Marketing Manager. I didn’t formally study public relations in college, nor did I have much previous

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Jul 20, 2016

ROUNDUP: Apps for The “On-The-Go” PRo

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As a Public Relations professional, you are always on the go and constantly in need of tools to inform you and to help you make decisions.  However, in this current sharing economy of new apps launching every day, you can make life a little easier for yourself by utilizing apps that enhance your efficiency and

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Jul 6, 2016

Best PRactices: Paid Facebook Ad Space

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Facebook praises itself on limiting ads to its users. This sounds great, right? Well, not really, especially if you run a brand or company page. Facebook’s sneaky messaging around how they limit how many fans see a certain brand’s post, also known as “reach,” makes them sound like they have the users’ best interests at

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May 25, 2016

Why Google Alerts Are Your Best Friend

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The most important duty of a PR pro is staying in-the-know about everything going on in their client’s world. Public relations is a service industry; we are here to help our clients earn media coverage and share their news with the world. In order to do that, you must fully submerge yourself in the world

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May 18, 2016

Why Company Newsletters MATTER

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There are so many tools companies can use to market themselves these days. Social media is a very large player in this game, as each platform helps businesses reach larger audiences, share news and develop a fan-base. However, there is another tool companies of any size or status should be using to connect with current

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May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

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These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

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