Aug 2, 2017

Inspiration Boost: Five Powerful Podcasts for PR and Marketing Pros

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As PR and marketing specialists, we’re no strangers to a computer screen. It’s the portal to our most important communication tool, our window to the world, and our engine for discovery and collaboration. However, after a jam packed day of emails, Word docs, Slack messages, and more, our eyeballs are often screaming for a break

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Jan 18, 2017

Get Ready for Your Close-Up: Facebook Live

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3…2…1…LIVE! If you live in any metropolitan area, chances are you’ve seen the billboards around town promoting Facebook’s semi-new live-streaming function, sensibly named Facebook Live. If you’re like me (and the rest of the world), you probably saw this update and did a quick, “*sigh* not another update to keep up with!” However, this feature

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Oct 5, 2016

The Importance of Social Media Cross-Promotion

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At NRPR Group, we follow a simple equation: If you have a business / brand, then you should be active on social media. After all, social media is one of the most convenient, ubiquitous, inexpensive and useful forms of marketing, and most likely, any person you would want to reach will be there, too. The

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Aug 24, 2016

How To Transform Transit into Training to Enhance Your Skills

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How many times a day do you find yourself acting on auto-pilot, having gotten from Point A to Point B with no exact recollection of how (other than that fleeting moment you whispered an unkind word under your breath at the driver who cut you off on the freeway)? I can say pretty confidently that

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Aug 17, 2016

Best PRactices: Writing the Perfect Pitch

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If anybody has had to learn quickly what it takes to write a meaningful, informed pitch – it’s me. When I was first hired at NRPR Group at the beginning of the year, I came on as the Digital Marketing Manager. I didn’t formally study public relations in college, nor did I have much previous

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Aug 10, 2016

Best PRactices: Tips for Running a Successful Blog

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At NRPR Group, we value two key practices in establishing yourself as a brand: thoughtful exposure and, on the social side, being everywhere that potential clients and competitors might be. From having a great online presence through your website and social media pages, to regularly releasing insightful thought leadership pieces through third-party publications, to hosting

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Jul 27, 2016

MEET THE NRPR #DREAMTEAM: CHRISTOPHER VAN NEST

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Another month, another installment of our Meet the NRPR #DREAMTEAM feature on the NRPR Group Blog! This month, we’re introducing you to our Social Media Manager, Christopher Van Nest. Chris has brought so many great traits to Team NRPR, including his positive energy, dedication, creativity and a fresh perspective to each and every one of

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Jul 20, 2016

ROUNDUP: Apps for The “On-The-Go” PRo

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As a Public Relations professional, you are always on the go and constantly in need of tools to inform you and to help you make decisions.  However, in this current sharing economy of new apps launching every day, you can make life a little easier for yourself by utilizing apps that enhance your efficiency and

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Jul 6, 2016

Best PRactices: Paid Facebook Ad Space

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Facebook praises itself on limiting ads to its users. This sounds great, right? Well, not really, especially if you run a brand or company page. Facebook’s sneaky messaging around how they limit how many fans see a certain brand’s post, also known as “reach,” makes them sound like they have the users’ best interests at

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Jun 8, 2016

Tricks of the Trade: Millennial Mingling

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For the past decade or so, researchers (along with society, as a whole) have found “Millennials” to be the most tech-savvy, socially connected and professionally untoward generation gracing America thus far. Millennials get a bad rap. Let’s be honest, with the compulsive tweeting, instant gratification seeking and general entitlement, we haven’t exactly made it easy

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