Jan 18, 2017

Get Ready for Your Close-Up: Facebook Live

FB Live Blog Post

3…2…1…LIVE! If you live in any metropolitan area, chances are you’ve seen the billboards around town promoting Facebook’s semi-new live-streaming function, sensibly named Facebook Live. If you’re like me (and the rest of the world), you probably saw this update and did a quick, “*sigh* not another update to keep up with!” However, this feature

Read More

Oct 5, 2016

The Importance of Social Media Cross-Promotion

IMG_6871

At NRPR Group, we follow a simple equation: If you have a business / brand, then you should be active on social media. After all, social media is one of the most convenient, ubiquitous, inexpensive and useful forms of marketing, and most likely, any person you would want to reach will be there, too. The

Read More

Aug 24, 2016

How To Transform Transit into Training to Enhance Your Skills

IMG_5039

How many times a day do you find yourself acting on auto-pilot, having gotten from Point A to Point B with no exact recollection of how (other than that fleeting moment you whispered an unkind word under your breath at the driver who cut you off on the freeway)? I can say pretty confidently that

Read More

Aug 17, 2016

Best PRactices: Writing the Perfect Pitch

IMG_4786

If anybody has had to learn quickly what it takes to write a meaningful, informed pitch – it’s me. When I was first hired at NRPR Group at the beginning of the year, I came on as the Digital Marketing Manager. I didn’t formally study public relations in college, nor did I have much previous

Read More

Aug 10, 2016

Best PRactices: Tips for Running a Successful Blog

IMG_4675

At NRPR Group, we value two key practices in establishing yourself as a brand: thoughtful exposure and, on the social side, being everywhere that potential clients and competitors might be. From having a great online presence through your website and social media pages, to regularly releasing insightful thought leadership pieces through third-party publications, to hosting

Read More

Jul 27, 2016

MEET THE NRPR #DREAMTEAM: CHRISTOPHER VAN NEST

IMG_4185

Another month, another installment of our Meet the NRPR #DREAMTEAM feature on the NRPR Group Blog! This month, we’re introducing you to our Social Media Manager, Christopher Van Nest. Chris has brought so many great traits to Team NRPR, including his positive energy, dedication, creativity and a fresh perspective to each and every one of

Read More

Jul 20, 2016

ROUNDUP: Apps for The “On-The-Go” PRo

IMG_3959

As a Public Relations professional, you are always on the go and constantly in need of tools to inform you and to help you make decisions.  However, in this current sharing economy of new apps launching every day, you can make life a little easier for yourself by utilizing apps that enhance your efficiency and

Read More

Jul 6, 2016

Best PRactices: Paid Facebook Ad Space

IMG_3465

Facebook praises itself on limiting ads to its users. This sounds great, right? Well, not really, especially if you run a brand or company page. Facebook’s sneaky messaging around how they limit how many fans see a certain brand’s post, also known as “reach,” makes them sound like they have the users’ best interests at

Read More

Jun 8, 2016

Tricks of the Trade: Millennial Mingling

networking blog post

For the past decade or so, researchers (along with society, as a whole) have found “Millennials” to be the most tech-savvy, socially connected and professionally untoward generation gracing America thus far. Millennials get a bad rap. Let’s be honest, with the compulsive tweeting, instant gratification seeking and general entitlement, we haven’t exactly made it easy

Read More

May 11, 2016

Throw a Bone to the Underdog(s) to Build a Better Brand

IMG_0123

These days, it seems like every business urges you to “Like us on Facebook” or “Follow us on Twitter.” That’s great and all, since shameless plugging is necessary to grow a business’ channels, but what about showing some love for the other guys? When was the last time you heard Coca-Cola say, “Follow us on LinkedIn,” or Kraft

Read More