Aug 14, 2019

Podcasts and Videos as Marketing Tools

Podcasts 8.14.19

A podcast is a Portable On-Demand (broad)Cast. It is generally an audio file, but can be in video format. The audience download the file, to watch or listen to on their computer, smartphone, tablet or MP3 player. Podcasts generate brand awareness and engagement and build thought leadership, which can result in increased sales and increased

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Aug 6, 2019

Help Wanted: Top Traits For a Great Fit for a Career in PR

Traits 8.7.19

“Good help is hard to find” is a common expression in the world of public relations. We’re also a fan of the phrase, “ You can teach skills, but not attitude. When an agency or an in-house department needs to hire public relations staff, there are a few key traits that new hires should have:

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Jul 31, 2019

How to Relax and Be More Productive

Relax Productivity 7.31.19

Most everyone wants to be more productive in our personal and professional lives in order to accomplish more. The problem is that we then turn to strategies such as working longer hours, making very detailed and complicated lists, and including on these lists lofty goals such as run 10 miles a day starting tomorrow. A

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Jul 24, 2019

What is Thought Leadership and What Can it Do for You?

Thought Leadership 7.24.19

The phase “thought leadership” is bandied about almost as frequently as “viral video,” and likely equally misunderstood. NRPR provides this simple definition: “In a nutshell, great thought leadership involves cracking into the brilliant minds of your company’s top executives, figuring out what it is they know and do best, and sharing that knowledge and experience

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Jul 17, 2019

Learning to Delegate

Delegate 7.15.19

You can’t do it all yourself nor should you want to. A public relations agency or other business has assigned roles and may have teams that serve clients. The roles include entry-level and senior positions and everything in between covering back-office, research, client relations, strategy and writing positions. While each person has specific responsibilities, there

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Jul 10, 2019

How to Have a Successful Relationship with Your Agency


Like any relationship, be it business or personal, working with a public relations agency requires commitment and communication along with respect. NRPR Group’s CEO and founder, Nicole Rodrigues, has written blogs that provide examples of identifying great clients, successful relationships and those clients to avoid. In this post, we offer some tips to present and

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Jul 3, 2019


4th July 2019

On July 4, 1776, the 13 colonies claimed their independence from England with the signing of the Declaration of Independence , an event which eventually led to the formation of the United States. Each year on the Fourth of July, also known as Independence Day, Americans celebrate this historic event. The Revolutionary War had been

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Jun 26, 2019

As You Embark on Your Future: Advice from Commencement Speeches

Commencement 6.26.19

It might be the Toastmaster in me or the high-school graduation speaker in me that propel my interest in commencement speeches. Every year, I look for examples of life lessons, tips for self-improvement and ways to pave the road to success. This year’s collection of speakers covers more in the entertainment field and less in

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Jun 19, 2019

The Three Lessons in Leadership from The Incredibles 2 Movie – Shantel Carvalho

Father's Day 6.19.19

The Disney and Pixar team took 14 years to release The Incredibles 2 and it was well worth the wait. It was a success at the box office and held great messages on leadership lessons for everyone who watched it no matter their age. This incredible movie takes us on a journey with a family

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Jun 12, 2019

Five Aging SEO Tactics People Need To Stop Using – Jodie Manners

SEO 6.12.19

Search Engine Optimization (SEO) is already far more complex than most of us would like it to be. So, once you’ve found something that works, you should stick with it, right? Not so much! SEO is an evolving field, with search engines updating their algorithms all of the time. Much of what you learnt a

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