Blog

Sep 20, 2017

The History of Public Relations

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Since it’s back to school time, we thought we’d go with a little history lesson today on the NRPR Blog — a history of public relations, that is! Now, before you click away thinking you already know everything there is to know… we promise we’ve got some really fun and cool findings to share! Not

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Sep 13, 2017

PR: Create. Grow. Publicize. Repeat!

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Often times we’re asked what it is, exactly, that PR does. Why does one need PR? What does it actually do for a company? Can’t I just do it myself? Well, you can… but good luck. You see, we believe that business owners should focus on what they do best: leading their companies, training awesome

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Sep 6, 2017

How the Client / Agency Relationship Should Look

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This article previously appeared on Rescue A CEO Some companies buy into the myth that successful PR can happen by accident, by magic or inside a vacuum. I’m here to tell you just how untrue that myth is. As positioning agents, we want to make our clients’ stories the very best they can be. We

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Aug 30, 2017

PRfect Pitch Live Recap: Episode 2 – Mikey Koffman

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Last month, NRPR Group launched PRfect Pitch LIVE, a live spin-off of our industry radio show, PRfect Pitch Radio. Fans of the show know that our goal with PRfect Pitch is to help PR and marketing pros step up their game when it comes to best practices. In gathering stories, tips, and advice from some

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Aug 23, 2017

You’ve Earned Great Coverage… Now Show It Off!

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This article originally appeared on Rescue A CEO Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end

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Aug 16, 2017

Why Executive Thought Leadership Matters

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Whether you’re a new entrepreneur or a tenured pro who’s been at the reins for a number of years, it’s important to constantly look for ways to differentiate yourself and your company from competition. Beyond having a rocking company that’s doing amazing things within its industry (shout out to all of NRPR’s amazing clients who

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Aug 9, 2017

MEET THE NRPR #DREAMTEAM: NALA RODRIGUES

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Another month, another installment of our “Meet the NRPR #DREAMTEAM” series on the blog! Today, we’re introducing you to Nala Rodrigues, NRPR Group’s official PR dog and Head of Security! Though Nala’s a sweet Shiba Inu, don’t let her pretty face fool you: she’s as tough on squirrels as she is on her media targets!

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Aug 2, 2017

Inspiration Boost: Five Powerful Podcasts for PR and Marketing Pros

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As PR and marketing specialists, we’re no strangers to a computer screen. It’s the portal to our most important communication tool, our window to the world, and our engine for discovery and collaboration. However, after a jam packed day of emails, Word docs, Slack messages, and more, our eyeballs are often screaming for a break

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Jul 26, 2017

PRfect Pitch Live Recap: Episode 1 – Rob Wynne

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Last week, NRPR Group launched PRfect Pitch LIVE, a live spin-off of our industry radio show, PRfect Pitch Radio. If you’re a fan of the show, you know that our goal with PRfect Pitch is to help PR and marketing pros step up their game when it comes to best practices. In gathering stories, tips

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