Aug 28, 2019

It’s Never Too Soon to Plan for 2020

Planning for 2020 8.28.19

Having a plan for anything is very important and there are a myriad of sayings to back this up, ranging from Ben Franklin’s “Failing to plan is planning to fail” to Antoine de Saint-Exupéry’s “A goal without a plan is just a wish.” As we approach September, the back-to-school mentality kicks in regardless of how

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Aug 21, 2019

Should you check email on vacation? By Nicole Rodrigues

Vacation Email 8.1.18

In 2017, the US Travel Association conducted its fifteenth annual State of the American Vacation study, which surveyed 2,593 managers who are company decision-makers including 479 senior leaders and 2,083 middle managers. The study found that 54 percent of Americans left vacation time on the table. The chief reason for so doing is fear of

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Aug 14, 2019

Podcasts and Videos as Marketing Tools

Podcasts 8.14.19

A podcast is a Portable On-Demand (broad)Cast. It is generally an audio file, but can be in video format. The audience download the file, to watch or listen to on their computer, smartphone, tablet or MP3 player. Podcasts generate brand awareness and engagement and build thought leadership, which can result in increased sales and increased

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Aug 6, 2019

Help Wanted: Top Traits For a Great Fit for a Career in PR

Traits 8.7.19

“Good help is hard to find” is a common expression in the world of public relations. We’re also a fan of the phrase, “ You can teach skills, but not attitude. When an agency or an in-house department needs to hire public relations staff, there are a few key traits that new hires should have:

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