May 29, 2019

A Beginner’s Guide to Brand Collaboration – Ellan Dineen

Branding 5.29.19

Brand collaboration, or co-branding is “a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too.” In short, brand collaboration is when brands unify in order to market products or services that are relevant to each of them. Your guide to brand collaboration By

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May 22, 2019

Hot Times, Summer in the Office

Summer fun 5.22.19

The unofficial start to summer—Memorial Day—is the weekend and warmer weather and perhaps slower workloads are on their way. In the past, this blog has offered tips for decluttering, organizing, networking, and checking email while on vacation. While these are all noteworthy summer activities, this blog will look at how to keep employees happy in

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May 15, 2019

What it Means to be a Leader

Leadership

What kind of leader are you? Are you a leader who believes that it’s “my way or the highway?” or a laissez-faire leader who lets employees do as they please? Or are you a leader who tries to inspire others to learn and succeed? There have been myriad books written on leadership style and quite

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May 8, 2019

Leadership Lessons from Moms

Mother's Day 2019

This Sunday, May 12 is Mother’s Day. We all owe much to our mothers from giving us life, food, clothing, shelter and, most of all guidance and support to help us to develop the best within us. I’d like to share with you some valuable lessons mothers teach us that can be very useful in

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May 1, 2019

Does Your Email Send the Right Message?

Email 9.5.18

Although we spend more time texting and less time on face-to-face and phone conversations in our personal lives, in the business world, email remains the dominant form of communication, according to an August 2018 survey conducted by Adobe. While email is convenient, with over 200 billion sent daily, and often effective as a communication medium,

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